Saturday, November 20, 2010

Lanvin for H&M

This is the most anticipated collaboration since, well forever (never could have dreamed this one up!), and is only 3 days away (23 November). A quote i found on line by Alber Elbaz, the artistic director of Lanvin explains the rationale behind the surprise move... “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” I couldn't agree more. completely clever. nothing pretentious and snobby required. Just love of fashion. and why not?